Customer Background
Inspired Elements is a London-based bespoke furniture manufacturer for luxury kitchens, Fitted Wardrobes, and living room furniture. They provide all-inclusive products and services at Inspired Elements, from furnishing Personalised Kitchens In the UK to their customers to delivering and delivering fitting. All 35 of their designers and sales are learning how to use Coohom to provide high-quality and efficient custom furniture design solutions to customers around the world!
Market Prospect
According to the analysis of MTW Research, the market scale of the UK’s bespoke furniture market was estimated at around £1.15 billion in 2019 and is expected to grow steadily at a compound annual growth rate (CAGR) of about 3.2% until 2028. There are many factors driving this growth, including consumers’ unique demand, high-quality furniture design expectations, as well as an increase in sales channels for bespoke furniture in the UK. For manufacturers in the bespoke industry, production efficiency, and design challenges present critical pain points that need to be addressed urgently. Creating unique, high-quality furniture designs that meet customers’ expectations while saving material costs, designer time costs (design and learning), production coordination costs, and customer communication costs throughout the entire production chain may be a complex and challenging process. It requires skilled
designers, advanced technology, and an understanding of various materials and manufacturing techniques.
New Breakthrough, New Opportunity
‘The main reason was that we were designing projects in Archicad and then again in Imos and we had to spend too much time and maybe some human errors meantime’-From the manager in Inspired Elements. The separation of design tools and production software has forced Inspired Elements to spend 200% of the time on design and production docking, to confirm and modify project data. Every time a designer completes a project with a client, factory personnel need to recreate the design in IMOS and transfer the data to machines for production. This greatly reduces production efficiency and increases labor costs. In addition, they are also concerned about whether the design tool has automatic detection functions. In their existing design tool, designers often fail to detect common design errors in time due to the lack of error checking and automatic calibration functions. This leads to significant losses when products produced by the factory do not conform to customer requirements or cannot be produced according to the design.
Therefore, after selecting dozens of software, Inspired Elements showed great interest and recognition of Coohom’s production docking capabilities. To solve this challenging problem, Coohom product and implementation team provided the best solution based on the characteristics and workflow of Inspired Elements’ products. Specifically, they used panel docking and AB library docking to establish the same database between Coohom and IMOS, enabling seamless software integration between the front-end and back-end. After completing the design project within Coohom, designers can upload the XML file to IMOS and achieve full connectivity from design to production based on the recognized name definitions and parameter variables
in the database. Additionally, Coohom provides automatic detection functions during the design process, such as collision detection, which reduces the common error rate and prevents irreparable losses caused by small mistakes in customer orders. Since they used Coohom solution, the factory has had a 0% error rate, and over 95% of orders can be directly placed for production using Coohom and IMOS integration methods. As a result, the personnel responsible for splitting orders was reduced by half, and panel utilization increased by 96%.
Powering sales and delivery by simplifying complexity
Flexibility of Enterprise Catalog Simplify the Design Process
‘Previously, we didn’t have the concept of building our own catalog. With Coohom, we were able to establish our own enterprise catalog and achieve fast professional quoting’ said Inspired Elements’ designers, highly praising Coohom’s ability to create a parametric model catalog. For enterprises, building their own model catalog provides designers with a “drag-and-drop” model use experience and allows real-time updates to be made to the enterprise catalog. Additionally, Coohom has opened up entry for modifying parameterized models, allowing customers to take control of modeling, launching, modifying, and delisting operations, it enhances customer autonomy. During the parameterized modeling phase, Coohom provided Inspired Elements with a 24-hour one-on-one professional training service, helping designers quickly learn and complete modeling using the tool within a short time period. In only one month, Coohom engineers assisted Inspired Elements in building more than 6000 cabinets and panel models and integrating them into the parameters with IMOS, achieving a 100% customer satisfaction rate. Even after the training was completed, they were willing to hire implementation engineers to provide higher-level training services for employees.
Quote Efficiently in Real-time Help Move Closer to Deal
‘Appliances pricing, Cabinet pricing, and models added by clients can be printed on the report.’ This was a requirement that Inspired Elements raised during the first meeting with Coohom because, at present, customers are facing the problem of designers having to manually export tables for calculation. Additionally, every time a product is replaced in the design, designers need to recalculate, which presents a potentially significant risk of manual errors. Therefore, automatically generating quotes for furniture in the project is an urgent issue that Inspired Elements need to solve. For Coohom users, once the designer completes the project, prices are automatically calculated based on the products (quantity, area, shadow area, etc.) within the project, and the quotation is generated in real-time. This has become a very mature and complete function that helps clients quickly generate orders using an efficient design tool, allowing designers to focus more on the design process. Coohom is committed to providing convenient and efficient design tools to assist designers move closer to contract.
Fast and Photorealistic Rendering Attracts Precise Customers
For manufacturers, a good design project also requires an excellent display method. The rendering effect and speed of the project are often major challenges that directly affect the progress of customer transactions and contract signing. For Inspired
Elements, although some CAD software can generate amazing renderings, they may take 24 hours to complete. Therefore, they had to choose some additional rendering tools to help them complete the rendering in a short time, thus lowering the standard for evaluating the rendering effect. Coohom provides them with professional amazing design and rendering tools, and users can choose to render up to 16k resolution images, which only takes 3 minutes to produce very excellent renderings. This allows designers to communicate and adjust design plans with customers in real time. When customers communicate face-to-face with sales offline, they only need to click to replace products or change parameters such as colors and materials, which helps to promote customers to make correct designs and decisions quickly. As a result, the order volume increased by 120% compared to the same period in 2022, and the customer decision-making cycle was shortened by 70%.
In addition, an excellent design tool can also serve and empower customers’ marketing aims. Inspired Elements integrate 360-degree panorama views and high-resolution rendering images into their official website and establishes Awkward Spaces and Portfolio models, providing consumers with a more professional and rich collection of excellent solutions, helping them quickly understand the products and find suitable home decoration styles, which helps sales to get closer to orders.
The collaboration between Inspired Elements and Coohom is not only a new breakthrough and transformation for Inspired Elements in the design tool and
production integration method but also the first appearance of Coohom in the UK custom market. Coohom has always maintained an open attitude and a professional and efficient service concept, empowering and assisting custom furniture manufacturers globally!
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