At 43 years old, Romanian Ursache Adnana Ioana transitioned from a seasoned manager in the auto, call center, and banking sectors to a passionate interior designer. With no formal background in design, her journey is marked by courage, self-discovery, and an unwavering drive to create. Today, she works with clients daily, relying on Coohom to bring their visions to life.
A Career Reinvented: From Manager to Creator
Ursache’s path to interior design began with a simple question from her husband: “Why don’t you try something in interior design?” This question arose after she’d been redesigning and reorganizing her home. Her natural eye for color, composition, and functional aesthetics had already started reshaping her living space. It was then she realized that her passion for creativity and transformation extended beyond her own home.
Leaving behind 15 years of managerial experience wasn’t easy, but the excitement of working with colors, textures, and layouts gave her a renewed sense of purpose. Starting a new career in her forties didn’t feel like a limitation but a chance to finally pursue what she loved.
Discovering Coohom: A Turning Point
Ursache quickly realized that mastering design tools was essential to her success. Upon discovering Coohom, she was immediately drawn to its simplicity, flexibility, and ability to produce high-quality renders in a fraction of the time required by traditional tools. She began using the software daily, even on weekends, to handle her growing number of client projects.
Her initial impression of Coohom blossomed into reliance. From the extensive decoration library to customizable elements, Coohom allowed her to adapt her designs to meet her clients’ needs efficiently. “Clients always want changes,” she notes, highlighting how Coohom’s features helped her keep up with demanding expectations while maintaining quality.
Upgrading to the Elite level further empowered her. The 8K rendering capabilities and advanced tools, such as construction drawings, enabled Ursache to deliver comprehensive, polished projects. Coohom is more than simply software to her; it serves as the foundation for her design career.
Building a New Life through Design
Today, Ursache balances three to four projects at any given time. She’s built a reputation for her glamorous, modern, and Scandinavian designs, often chosen by clients who discover her on Facebook. Coohom helps her stand out in a competitive field, enabling her to deliver not only beautiful designs but also practical, client-centered solutions.
One memorable challenge she recalls was designing custom furniture for a project. Thanks to Coohom’s versatility, she was able to make adjustments that fit her client’s vision perfectly. “Without Coohom, I’d need to dedicate a lot of time learning other complex software like SketchUp or 3ds Max. But Coohom allows me to focus on what matters—designing for my clients.”
Ursache is also an active member of Coohom’s online community, where she finds inspiration and guidance. She values the training videos and resources that keep her improving her craft. For her, Coohom isn’t just a tool—it’s a partner in her journey.
Her story is proof that it’s never too late to pursue your passion. By embracing her love for design and leveraging the right tools, Ursache has turned a bold career change into a thriving new chapter.
