Alice Cabinetry is a North American cabinet distributor supplying two product lines: RTA (Ready-to-Assemble) framed stock cabinetry and Semi-Custom frameless cabinetry, through a network of 700+ dealers who handle sales and design for end customers. Which means one thing: the faster its dealers design and the more accurately they order, the further Alice can go.
Coohom is an AI-powered all-in-one 3D design and visualization platform. For Alice, it has become the bridge between the distributors and dealers.
Why Alice Looked Beyond the Traditional Way
For years, Alice worked the way most distributors still do: product data sat in a static library that was slow to update and often out of date; finished designs went back offline, entered manually line by line; and fixed models couldn’t handle Semi-Custom frameless configurations at all. Slow data, slow orders, limited design, at every step, the traditional way was holding the process back.
How Coohom Helped Alice Move Forward
On Coohom, the whole workflow moved faster: designs that took days now take minutes, renders are photorealistic and instant, and product data stays accurate from design through to order.
Take the catalog, for example, Alice built both product lines into one enterprise library on Coohom, shared directly to its dealer accounts, allowing them to design from one shared, up-to-date catalog. No duplicate setup, no outdated specs.
A Color That Had to Be Exactly Right
A customer came to Alex, a kitchen dealer in Alice’s network, wanting one very particular blue for their cabinetry, “we never did such a color,” as he puts it.
With the tools Alex used before, a project like this would stall. Rendering took a week or more, and the results couldn’t accurately reproduce the actual colors, making it difficult for customers to know what the finished kitchen would really look like.
In Coohom, it’s a different story. Working with Alice’s real products, Alex re-renders every new version of that blue in minutes. Six revisions in, and counting, the customer sees exactly the color Alice can produce, every time.
“The big advantage is the rendering, how great it is and how fast we can have it. Customers can clearly see what their kitchen will look like.”
Alex Brikman | Owner, The Kitchen Van
What Makes This Possible
Behind one project is a pipeline Alice rebuilt end to end, on Coohom’s Manufacturer Catalog. Both product lines are fully built on the platform, and four capabilities carry the load:
01 Build once, manage and share easily.
Alice builds its catalog in its enterprise library, then shares it directly with designated dealer accounts, ready to use instantly, no duplicate setup. Dealers work with Alice’s real products: verified parameters, every design buildable as drawn.
02 Semi-Custom is where Coohom earns its place.
For stock-only cabinets, a generic tool would do. Semi-Custom frameless cabinetry demands parametric models, dealers configure dimensions and structures flexibly within what Alice can actually manufacture.
03 Updates are no longer a concern.
Any change to a product parameter automatically updates the shared catalog, dealers access the latest models as early as the next day. Across the network, there’s only one version: the current one.
04 Pricing will travel with the catalog.
When Alice configures standard pricing in its library, dealers will see product prices as they design and generate quotations instantly. Once a design is complete, the price will be ready. No manual inputs or calculations, and no waiting for a quote.
Results at a Glance
Alice’s dealer network rollout is currently underway, enabling shared catalog access across Alice and its growing network of dealers. Through a centralized catalog management system, product updates can be synchronized in real time, ensuring accurate and up-to-date product information across all channels. This streamlined workflow improves design-to-order efficiency, with some dealers able to place their first orders within just one week of onboarding.
“I don’t need to build a catalog anymore. I just pick the color and the products I want from Alice, and it shows everything right away. I know exactly how the color is going to look, because that’s exactly what they’re selling.”
Alex Brikman | Owner, The Kitchen Van
“With Coohom’s realistic 3D renderings, customers can clearly see what their kitchen will look like before production. That helps them understand the design better and reduces questions or changes.”
Freddy | Operations Coordinator, Alice Cabinetry
Alice’s product catalog used to be a document. Today, it’s a live design environment the entire dealer network works inside.
From catalog to order, the distance in between is disappearing.
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