The 2024 Malaysia International Furniture Fair (MIFF) in Kuala Lumpur was a resounding success, reinforcing its status as Southeast Asia’s largest furniture fair and one of the top ten globally. Drawing 19,275 professional buyers from 136 countries, MIFF showcased its pivotal role in the global furniture market. Since its inception, it has been a key hub and preferred platform for trade professionals, offering unmatched business and networking opportunities.
Coohom’s design tools stole the spotlight at this year’s MIFF, earning widespread acclaim for their revolutionary design solutions and interactive 3D experiences. These tools not only enhanced product presentations but also captivated audiences, signaling a new direction in spatial design.
Companies and exhibitors from various sectors showed keen interest and eagerness to collaborate with Coohom, particularly praising its rendering speed and realism. Many were curious about the cost-saving potential of Coohom’s products and expressed a strong intention to explore them.
Engaging deeply with furniture manufacturers and sellers, Coohom discussed its software’s design capabilities and compatibility with production software. Despite concerns over pricing and trust in new software, existing clients like Hevepac showed continued interest in Coohom’s configurator tool, noting differences in preferences for online versus physical product displays.
Facing challenges such as pricing, product adaptability, and technical integration, Coohom demonstrated its innovative strength in design technology at MIFF 2024, offering professionals a glimpse into future design trends. Coohom’s success not only boosted its influence in the design field but also hinted at the significant potential of its solutions in a broader market.
As the largest furniture fair in Southeast Asia, MIFF has consistently been among the top ten global furniture fairs, continually injecting new energy and innovation into the global furniture trade.
