With hubs in Tokyo, Shenzhen, and Shanghai, CAGUUU is on a mission to empower homeowners through its vision: “Uncompromising home styling for a personalized lifestyle.” However, rapid scaling brought a formidable challenge: “How to showcase a massive catalog of 3,000+ SKUs to customers in a way that is realistic, engaging, and operationally efficient?” The answer was found in Coohom.
Category: Coohom Case Study
「提案スピード × 可視化」 が劇的進化：CAGUUU が Coohom で実現したデザインDX
東京・深圳・上海を拠点に急速に展開する日本最大級の家具・インテリアブランド CAGUUUは、「妥協のない住まいづくりで、自分らしい豊かな暮らしへ」をビジョンに掲げています。 しかし、事業拡大とともに大きな課題が立ちはだかっていました。それは、 「3000点以上に及ぶ全家具ラインナップを、どのようにリアルに、魅力的に、効率よくお客様へ届けるか？」ということでした。この課題を解決し、CAGUUUのデジタル戦略を一気に加速させたのが Coohom です。
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