Born out of a company with over two decades as a hardware provider, HURMAR was founded in 2014 and has since evolved into a premium aluminum-wood closet systems brand.
Driven by German engineering precision and refined through Italian minimalism, HURMAR balances function, aesthetics, and emotion for modern living.
In North America, where HURMAR is primarily expanding its finished wardrobe business, the market is largely dominated by modular and standardized furniture solutions. This creates a clear opportunity for HURMAR to differentiate through integrated, premium closet systems that combine design sophistication with functional customization at scale.
Coohom, an industry-leading 3D visualization and design platform, helps bring this positioning to life. With photorealistic rendering and an integrated design workflow, the team is able to quickly visualize complex wardrobe configurations and present complete system solutions with clarity and consistency.
Results at a Glance
|
Partnership
10 Dealers
Signed in the U.S.
within 2 months |
Efficiency
1 Day → 2 Hrs
Reduction in
visuals turnaround |
Modeling
65 Modules
Built by 1 engineer
in 30 days |
The Challenge: Entering a New Market
Before partnering with Coohom, HURMAR faced several obstacles that threatened to slow its North American launch:
- Complex Product Configurations: Difficulty in communicating wide-ranging structural and material combinations to new dealers.
- Slow Design Workflows: Long turnaround times (over 24 hours) made it hard to maintain sales momentum.
- Inefficient Dealer Onboarding: Lack of a centralized design system led to inconsistent training and presentation.
- Market Education: Convincing a market driven by standardized solutions required immersive and photorealistic proof of concept.
How Coohom Supported This Transformation
01 Real-time Visualization & Live Consultations
Coohom enabled real-time rendering of HURMAR’s product system. Dealers now use the platform during live consultations. What previously required a follow-up the next day can now be presented instantly through a 720° panoramic walkthrough generated on the spot, shortening the decision cycle significantly.
02 Massive Modular Library in Record Time
Using Coohom’s 3D modular viewer, HURMAR created a complete digital configuration library. A single engineer was able to build 65 modular wardrobe systems from scratch in just 30 days, allowing the brand to be ready for the KBIS show with a full digital catalog.
Coohom Brand Library Integration for HURMAR
03 A Seamless Design-to-Order Workflow
HURMAR replaced manual, offline purchase orders with Coohom-generated automated quotations. Dealers now design and place orders directly within the platform, eliminating manual entry errors and creating a high-speed fulfillment pipeline.
“COOHOM helps us present HURMAR premium aluminum-wood closet systems in a more intuitive and professional way, while improving client decision-making efficiency. It has become an important tool in our expansion across the U.S.”
—— Alex Huang, CEO of HURMAR US
Brand transformation is hard. Market localisation is harder. HURMAR managed both, and did it fast with Coohom’s all-in-one platform.
The right platform makes the difference, from how you build your product library to how you close a dealer and fulfil an order. Coohom is that platform.
Ready to Scale Your Brand?
Join the digital revolution with Coohom’s all-in-one platform. Contact us today for a personalized demo. ✨
