In the vibrant world of interior design, there are few individuals who manage to seamlessly blend analytical prowess with artistic finesse. Qurat ul Ain, the founder of Uslub Studio, is one such remarkable force. Hailing from Pakistan, she is not just an interior designer but also an educator and entrepreneur, whose journey is as inspiring as the spaces she creates.
A Multifaceted Journey into Design
Qurat’s path to the design industry is a testament to the power of following one’s passion. With dual Master’s degrees, one in Economics & Finance and another in Interior & Fashion Design, she brings a unique perspective to her work. Her transition from a high – paying corporate job to the world of design came after becoming a mother. This life – changing event led her to rediscover her love for aesthetics, balance, and sustainability, values that are now the cornerstone of Uslub Studio.
The name “Uslub,” which means “style” in Arabic, perfectly encapsulates the studio’s philosophy. Uslub is a women – led, sustainability – focused e – interior design studio. It aims to create soulful, sustainable, and story – rich interiors that forge a deep connection between the environment and human emotions.
The Magic of Uslub Studio
Uslub Studio, on average, completes around 25 to 30 bespoke e – design projects each year. These projects span residential, commercial, and collaborative styling ventures. Each project is treated with the care and attention of a work of art, carefully tailored to mirror the client’s lifestyle, values, and vision. The studio is growing steadily, with digital workshops, subscription – based design plans, and partnerships in the works, all aimed at expanding its impact.
One of the most endearing aspects of Qurat’s approach to design is her inclusion of her young daughter in the creative process. Children, with their uninhibited and joyful creativity, often bring unexpected and bold ideas to the table. Qurat’s daughter, with her love for colors, butterflies, flowers, and rainbows, has become an integral part of the design testing phase. While Qurat would be her daughter’s biggest supporter if she chooses a career in design, she also hopes that her daughter will always remember the powerful connection between creativity and confidence, regardless of her future path.
The Role of Coohom
Coohom plays a central role in Uslub Studio’s workflow. It serves as a key tool for visual storytelling, bringing design ideas to life in a way that is realistic, interactive, and emotionally engaging for clients. From mood boards to detailed 3D renderings and virtual walkthroughs, Coohom acts like a tireless design assistant. For a remote e – design business like Uslub, this is invaluable, as clients often make decisions based solely on the visual experience provided by Coohom.
Clients are consistently amazed by the design drawings generated by Coohom. It bridges the gap between imagination and reality, allowing them to connect with the space on an emotional level even before it is built. The immersive tools of Coohom have left clients astounded, with many expressing their surprise at how personal and real a digital service can feel.
Qurat highlights several advantages of Coohom over other design tools. Its speed and simplicity make it easy to create complex visuals without the steep learning curve of traditional software. The massive model library, with its ready – to – use furniture and accessory options, saves a significant amount of time, and the high – quality rendering is unparalleled. Additionally, Coohom’s flexibility allows it to adapt to various aesthetics and spatial constraints, whether designing a small apartment in Karachi or a luxury villa in Lahore. The drag – and – drop functionality is a game – changer for productivity.
AI and the Future of Design
When it comes to the hot topic of AI, Qurat views it as an opportunity rather than a threat to the interior design industry. AI can handle technical tasks such as creating automated mood boards, predictive layouts, and client behavior analysis. This allows designers to focus more on the emotional, cultural, and human elements of a space. However, she firmly believes that design will always require a human touch. While AI can support creativity, it cannot replicate the feelings and experiences that make a house a home, and this is where designers truly shine.
A New Partnership
Qurat is also excited about the potential affiliate partnership with Coohom. As someone who already uses and highly recommends Coohom, she sees this as a natural fit. She often guides students, clients, and fellow designers towards tools that enhance their workflows, and Coohom is always at the top of her list. This partnership would not only help spread awareness about Coohom’s powerful features but also create a mutually beneficial collaboration, especially as she expands her online workshops, courses, and design community.
In conclusion, Qurat ul Ain and Uslub Studio are making waves in the interior design world. Through a combination of passion, innovation, and a commitment to sustainability, they are creating spaces that are not only beautiful but also meaningful. With the support of tools like Coohom and a forward – thinking approach to emerging technologies, the future looks bright for Qurat and her visionary studio.
