In recent years, home lighting styles have diversified, and single-lamp intelligence can no longer meet consumer demands. The concept of whole-house smart lighting is increasingly popular. Consequently, lighting companies are increasingly focusing on the service system of offline store terminals. At the same time, the combination of smart technology and intelligent lighting design to create a smarter, more comfortable comprehensive lighting environment has become a consensus in the industry’s development.
Recently, SIMAGUANG, a rising star in the whole-house smart lighting industry, and Coohom held a strategic signing ceremony in Xiamen. As a smart lighting brand established with investments from the globally renowned lighting company MLS Group and Calex, one of the TOP 3 smart home brands in Europe, SIMAGUANG’s partnership with Coohom is undoubtedly a benchmark digital collaboration in the field of whole-house smart lighting.
Following the partnership, the two companies will explore and practice digital transformation in areas such as full-chain digital transformation, terminal service system construction, and innovative marketing across all channels. Gao Shengxia, General Manager of SIMAGUANG, and Dong Jinze, General Manager of Coohom’s Smart Home Division, represented their respective companies at the signing ceremony.
“The reason we chose Coohom is that we noticed consumers’ demand for ‘What you see is what you get’ in lighting scenarios,” Gao Shengxia said at the signing ceremony. He pointed out that most of the industry’s current renderings only show daytime effects and lack lighting scenarios. Traditional Dialux software has a high barrier to entry and complex modeling. The industry urgently needs efficient and professional intelligent lighting design software like Coohom. “The future direction of lighting product services will definitely be integrated solutions. Lighting companies need to provide value by showcasing lighting design scenarios.“
Founded in 2021, SIMAGUANG may have started late but quickly established itself in the market with its experienced founding team – former board members and executives at American GE Lighting’s joint venture in China, Denmark’s Nordlux Lighting Group, and Yankon. In 2021, SIMAGUANG was recognized as a national high-tech enterprise in China; in 2023, it entered the list of specialized and new enterprises in Fujian Province. Today, it is a modern enterprise with a complete supply chain, integrating design, R&D, manufacturing, and production.
In July 2023, SIMAGUANG made an appearance at the China Building Expo (Guangzhou) and announced its focus on the whole-house smart lighting, launching the “Smart Natural Light Environment” product series. In terms of whole-house smart lighting business, combining ambient lighting with rhythm lighting, SIMAGUANG recreates dynamic light and color of classic global landscapes through “Pale Color Light Environment” technology and “Simulated Sunlight” replicates 24-hour natural light indoors, aiming to bring emotional regulation and health improvement to dwellers.
Launching the whole-house smart strategy means that the business model needs to shift from single-product sales to integrated solutions. More specifically, there are two changes: product forms, transitioning from selling hardware to selling services; and store positioning, transitioning from functional display stores to immersive experience stores. To successfully implement the whole-house smart strategy, SIMAGUANG treats full-chain service as its core competitiveness and is investing and laying out in this area.
With Coohom’s Koolight smart lighting solution, SIMAGUANG will significantly enhance designers’ work efficiency. It allows for quick product import into location layout diagrams, converting users’ needs into visual renderings, and generating quotations with one click. Meanwhile, after undergoing training with Coohom’s tools and design marketing, store sales staff are beginning to acquire design skills. This enables them to transition into approachable lighting design consultants, enhancing their ability to guide customers effectively.
In SIMAGUANG’s plan, when consumers enter the store, they can avoid monotonous question-and-answer conversations. Instead, under the help of lighting design consultants, they can adjust personal preferences for color temperature and brightness, generating interactive scenario displays as a basis for purchasing decisions. Enterprise stores can learn about the popularity of products and customer transaction willingness through the number of pageviews of online design projects. This can transform the previous sales process, which could only be conducted through face-to-face talks and had longer cycles, into a synchronized online and offline approach, leveraging fragmented time for high-engagement follow-ups.”In this process, Coohom will be the best design marketing and quoting tool,” said Gao Shengxia.
“We share the same vision with SIMAGUANG on the trend of whole-house smart lighting in the industry. Providing scene services that match product design strength will be the keyword throughout the whole-house smart system,” Dong Jinze stated. Coohom’s Koolight smart lighting solution will provide SIMAGUANG with all-in-one intelligent lighting design support, enhancing SIMAGUANG’s customer service and market competitiveness, ultimately advancing SIMAGUANG’s nationwide deployment of whole-house smart business.
“We have already reached cooperation with dealers in many cities, who are also seeking digital transformation based on design software,” Gao Shengxia added.
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