On July 8, at the China (Guangzhou) International Building Decoration Fair, Coohom reached a strategic cooperation with the renowned ice cream and tea chain brand Mixue Co., Ltd. The two sides will unify the design platform, standardize store construction, and accumulate design assets. They aim to streamline the process from design renderings to bills of quantities and construction drawings, making large-scale, customized store rollouts in the chain industry a reality.
Chen Hang, Co-founder and CEO of Coohom, and Zhao Ning, Head of the Brand Center of Mixue Co., Ltd, attended the signing ceremony.
Founded in 1997, Mixue Co., Ltd has grown into an enterprise group encompassing brands such as “Mixue,” “Meetrice,” and “Gelaato.” The company covers new-style tea drinks, chain-store coffee, high-end ice cream, and operates across the entire industry chain, including R&D, logistics distribution, and chain franchises. By the end of 2023, Mixue Co., Ltd had more than 36,000 stores worldwide, covering 11 countries in China and overseas, and over 16,000 franchisee partners. As a leading tea drink chain brand, Mixue Co., Ltd adheres to the mission of “providing everyone worldwide with high-quality, affordable deliciousness.”
As an intelligent 3D cloud design platform, Coohom has developed 5 solutions and 8 core products for stores, offices, sports, and commercial equipment. These digital tools support design marketing, decoration construction, factory production, and operation and maintenance, boosting the industry’s digital transformation and integration.
Data shows that Coohom’s BIM tool can help chain businesses reduce store opening costs by over 30%. According to CEO Chen, Coohom’s digital solution addresses inefficiencies and resource wastage in traditional chain store design models. It enhances visual, online, data-driven, and intelligent capabilities across multiple dimensions, including franchise recruitment, location decision-making, store design and opening, digital marketing for stores, and equipment asset management, significantly improving internal communication efficiency and visual experience.
Currently, Coohom has partnerships with leading industry clients, including Xianfeng Fruit, Sunon, Aurora Group, Shua Fitness, and Shengxian Chuanqi.
Chen said that partnering with Mixue Co., Ltd is a significant exploration and breakthrough for Coohom as they delve deeper into the large-scale chain retail industry. Mixue Co., Ltd, with its mature product development and chain store management capabilities, requires advanced digital cloud design tools and solutions to quickly implement its standards. The Coohom BIM cloud design platform and scenario-based services empower the chain retail industry to create more efficient and smarter digital benchmarks.
Regarding their next steps, Mixue Co., Ltd stated they will continue to deepen their cooperation in the digital construction domain. This includes automating the layout of hard and soft furnishings in stores and the automation of equipment workflows. The goal is to maximize efficiency for designers and ensure higher quality standards in design. Together, they aim to usher in an era of high-quality and efficient digital chain store construction.
