Hanssem & Coohom Case Study: A Digital Revolution

In today’s fast-evolving furniture industry, staying ahead means going digital. For Hanssem, South Korea’s leading home furnishing brand, this wasn’t just a trend—it was a strategic leap. Faced with outdated tools and fragmented workflows, Hanssem partnered with Coohom to embrace a full-scale digital transformation, driving efficiency, design innovation, and nationwide adoption at scale.

A modern living room designed by Hanssem using Coohom.
Hanssem empowers its designers with Coohom’s advanced 3D visualization platform.

Digital Success at a Glance

Full-Space Design
30 min
From Scratch to Render
Single-Room Design
10 min
For Quick Visualizations
Nationwide Adoption
2,500+
Designers Digitized
Operational Scale
5,200+
Internal Terminals Deployed

Want to achieve similar results for your design business?

Schedule Your Free Demo →
A Hanssem showroom featuring beautifully designed kitchen and living spaces.
Hanssem’s digital-first approach enhances the in-store customer experience.

Pain Points Before Coohom

  • System Fragmentation: Hanssem’s in-house system lacked flexibility, leading to multiple parallel systems and severe data silos. Order workflows were slow and inefficient, impacting both operations and customer satisfaction.
  • Kitchen-Only Design: The original platform was kitchen-only with no rendering support, making the design process long and hard to visualize. This limited their ability to offer comprehensive, full-home solutions.
  • Manual Quoting Inefficiencies: Manual quoting was time-consuming, error-prone, and often led to financial losses or operational bottlenecks, damaging both margins and customer trust.
“Our legacy system simply couldn’t meet today’s needs. These challenges were bottlenecks to our growth.”– Former Chairman, Hanssem

Coohom’s Digital Solution

1. All-in-One Platform for Seamless System Integration

Coohom delivered a single unified solution for all product categories across Hanssem, breaking down internal barriers and creating one source of truth.

Diagram showing Coohom's integrated workflow from design to production.
Coohom’s unified platform centralizes data and standardizes sales processes.
  • Eliminated platform fragmentation by integrating all design and sales tools.
  • Centralized data across departments, from design to quotation and ordering.
  • Reduced employee training time from months to just one month.
  • Standardized the sales process company-wide for a consistent customer experience.

2. Full-Space 3D Design + Real-Time Rendering

Coohom enabled Hanssem to move beyond kitchen-only design by supporting full-home 3D design and instant, photorealistic rendering. Designers can now deliver stunning visuals and iterate rapidly with clients, turning ideas into reality in minutes.

Animated GIF showing a design being rendered in real-time in Coohom.
From simple floor plan to stunning reality in seconds with Coohom.
  • Real-time rendering delivers stunning visuals instantly.
  • Design time cut to 30 mins for full spaces, 10 mins for individual rooms.
  • Dramatically improved communication with customers, leading to faster approvals.

3. One-Click Smart Quoting System

Say goodbye to spreadsheets. Coohom introduced a smart, instant quoting tool that automates and error-proofs the pricing process, directly linking the 3D model to the final bill of materials.

Animated GIF of the one-click smart quoting interface in Coohom.
Generate precise, itemized quotes with a single click.
  • One-click precision pricing eliminates manual errors.
  • Real-time quotes empower sales teams to close deals faster.
  • Vastly increased customer confidence and conversion rates.

Digital Achievements

“Though we had long-time users of our previous system, the inefficiencies were holding us back. Digital transformation was inevitable. Coohom’s ‘what-you-see-is-what-you-get’ philosophy aligns perfectly with our brand vision—’Pre-visualize My Home.’ This was the right choice at the right time.”– Former Chairman, HANSSEM
An animated GIF showing a finished Hanssem kitchen.
Hanssem is now able to pre-visualize dream homes for customers across South Korea.

Ready to Start Your Digital Journey?

Experience how Coohom can transform your operations just like Hanssem did. Book a personalized walkthrough today.

Schedule Your Free Demo →