In today’s home furnishing industry, slow design processes, disconnected systems, and manual order conversions are common obstacles that limit growth and customer satisfaction.
For ROCO, a leading Chinese full-house custom furniture brand, these inefficiencies were preventing them from fully realizing their vision of seamless design-to-production operations. By partnering with Coohom’s 3D Cloud Design Platform and integrating with WCC, ROCO transformed its entire workflow—achieving:
- 100% design-to-production integration for all product categories
- Daily creation of 1,200 design schemes and 15,000 renders
- Faster, error-free quoting and improved customer satisfaction
The Challenge: Disconnected Systems and Slow Response
Before adopting Coohom, ROCO faced several operational challenges:
- ❌Disconnected Workflows
Design software and production systems were separate, requiring manual conversions that were error-prone and time-consuming. - ❌Inefficient Rendering
Original CAD-based designs were slow and lacked realism, making it hard to engage customers with accurate 3D visualizations. - ❌Complex Customization
Consumers’ demand for full-house solutions meant designs had to be flexible, realistic, and rapidly generated. - ❌Manual Quoting
Sales and design teams spent excessive time calculating prices and preparing material lists, slowing down customer conversion.
“Our previous workflow required manual conversions and separate software, which caused errors and delayed delivery. With Coohom, we finally achieved seamless integration with our production system.”— Yang Shizhen, Information Center Director, ROCO
The Solution: One Platform for Design, Sales, and Production
ROCO deployed Coohom’s 3D Cloud Design Platform, integrated with WCC, to streamline the entire process:
- ✅Seamless Design-to-Production Integration
Design data—including product models, materials, hardware, and accessories—flows directly to the OMS order management system. - ✅Real-Time Rendering
What once took hours now happens in seconds. Designers can instantly iterate designs with customers. - ✅Customer-Centric Customization
Customers can explore layouts, materials, and finishes directly in 3D.
“With Coohom, we can provide customers with realistic visualizations and instant quotations, greatly improving satisfaction and conversion.”— Hong Lu, Full-House Project Manager, ROCO
The Results: Faster, Smarter, More Efficient
- 100% of product categories integrated into the design-to-production workflow
- 1,000+ retail stores have fully adopted Coohom
- Daily creation of 1,200 schemes and 15,000 renders
- Automated quotation and material list generation
- Reduced errors and improved operational efficiency
- Enhanced customer experience and sales conversion
- Streamlined collaboration between design and sales teams
Looking Ahead: A Platform for Sustainable Growth
ROCO views Coohom not just as software, but as a strategic partner in digital transformation.
“Our next step is to further optimize front-end and back-end data integration and enhance the customer experience, leveraging Coohom’s real-time rendering and full-house customization capabilities.”
As ROCO continues expanding, the partnership with Coohom and WCC lays the foundation for future innovation and market leadership.
