In the dynamic landscape of global business, seamless cooperation between international brands and regional distributors is key to scaling growth. For Malinda Furniture Gallery, one of Indonesia’s premium furniture gallery, a prestigious partnership with Chinese powerhouse Suofeiya opened massive opportunities but also exposed critical workflow fractures. A disjointed digital ecosystem—split across different accounts, languages, and out-of-sync product catalogs—created a logistical bottleneck that crippled speed and accuracy.
To break through these barriers, Malinda and Suofeiya adopted Coohom’s pilot version of the GoGlobal Suite. Even as an early-access deployment, the suite completely re-engineered their collaborative workflow and delivered an immediate and dramatic impact:
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2-3 month to 15 days
Shortened Translation Process
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85% to 95%
Boosting Accuracy
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72%
Faster Quoting Speed
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The Pain Points: When a Disconnected Workflow Cripples Growth
Before its operational transformation, Malinda and Suofeiya was both struggling with a series of critical issues common in complex, cross-border retail partnerships:
- ❌ Fragmented Systems Caused Collaboration Chaos
The collaboration was built on a fractured digital foundation, with both partners operating in separate, disconnected ecosystems. For Malinda, this created a constant state of workflow disruption. Designers were trapped in a cycle of context-switching, forced to jump between their native Malinda Coohom account for in-house projects and a completely separate Kujiale (Coohom’s Chinese counterpart) account for all Suofeiya designs. This constant toggling was not just inefficient—it created version control issues and stifled creative momentum.
- ❌ Language Barriers Eroded Efficiency
A deep linguistic divide created a constant operational bottleneck. Designs for Suofeiya’s complex, customizable products were locked within a Chinese-only Kujiale system. For standard products, a cumbersome workaround was required: the Suofeiya team had to perform a slow, manual translation of every model and all related information into English or Indonesian before the assets could be shared to Malinda’s Coohom account every single time. This fractured workflow not only caused significant delays but also introduced a high risk of misinterpretation and errors, acting as a constant drag on the partnership’s productivity.
- ❌ Manual Updates Led to Costly Errors and Maintenance Overhead
The absence of a centralized system created a crushing maintenance overhead and a constant risk of costly errors. Instead of a single, unified source, the partnership relied on separate product catalogs that had to be maintained manually. This forced both teams into a labor-intensive cycle of copying, translating, and updating every product change. This process not only drained valuable time and resources but also guaranteed their library was perpetually out of sync. As a result, designers frequently worked with outdated models and incorrect pricing, leading directly to inaccurate quotes, lost revenue, and a damaged client experience.
- ❌ A Broken Design-to-Order Pipeline
The design process was completely disconnected from the sales and ordering system. Once a design was approved by Suofeiya, the Malinda team had to manually transcribe every item from the design—from custom pieces down to standard models—into a separate ordering system. This created an extra, manual step in the sales process, increasing the risk of errors and delaying fulfillment.
The Solution: A Unified Digital Ecosystem
To eliminate these challenges, Malinda and Suofeiya implemented Coohom’s innovative GoGlobal Suite. This powerful solution re-engineered the collaboration model, creating a single source of truth that unified the entire value chain.
- Uniting Global Partners on a Single, Multilingual Cloud
The solution broke down the language barrier by establishing a centralized, multi-language product library. This new workflow empowers Suofeiya, as the brand owner, to manage a unified catalog within their Kujiale system, where they can upload and maintain official translations in Indonesian, English, and Chinese. This library is then seamlessly synchronized with Malinda’s Coohom account, giving their designers instant access. As a result, they slashed the time to build and maintain their content library from a 2-3 month marathon down to just 15 days for translation. With a single click, the team can now switch between languages, completely eliminating time-consuming manual translations and ensuring every team member, regardless of location, is perfectly aligned and working with the exact same authoritative information.
A centralized, multilingual product catalog. - Automating Real-Time Updates for Flawless Accuracy
The GoGlobal Suite makes Suofeiya the definitive owner of all product data. Every change in the Kujiale product catalog—from the addition or removal of models to updates in pricing—is instantly synchronized to Malinda’s Coohom account. This completely removes the need for Malinda’s designers to switch between Kujiale and Coohom platforms, as the Suofeiya library now lives and updates automatically within their familiar Coohom environment. In addition, this also guarantees that Malinda team are always working with the most current and accurate product information, eliminating version discrepancies and costly information gaps. This real-time sync completely removed the previous, error-prone 1-2 day manual recreation process for new products. As a direct result, information accuracy across the partnership skyrocketed from 85% to over 95%.
Instant access to accurate product data, synchronized across brands, regions, and partners. - Streamlining the Path from Design to Order
The GoGlobal Suite directly connects the final design to the ordering system. Now, the approved design itself effectively becomes the purchase order. By simply sharing the design plan, Malinda submits it for review and fulfillment. Every item from the project is automatically included, eliminating the entire manual step of creating a separate order.
From design approval to order placement — directly from the design file. Furthermore, the system allows dealers to maintain their own unique quote coefficients, eliminating repetitive calculations. This combined efficiency boost drove quote turnaround speed up by an astounding 72%, creating a frictionless path from client vision to final delivery.
Quoting directly from design. The Payoff: A Future-Proof Partnership Built on Efficiency
Through their digital transformation with Coohom‘s GoGlobal Suite, Malinda and Suofeiya have successfully future-proofed their collaboration, creating a powerful synergy where brand control and distributor empowerment go hand-in-hand.
By centralizing the entire product catalog under their direct ownership, Suofeiya eliminates all version discrepancies and prevents information gaps, guaranteeing perfect brand consistency across their entire global network. It provides them with a resilient and repeatable model for expansion, allowing them to support partners with near-zero friction and total control over their brand identity.
This newfound reliability, in turn, empowers Malinda, who have evolved from a regional distributor limited by manual processes into a truly agile and integrated partner. With instant access to accurate, multilingual data and a frictionless ordering process, their teams can now operate with unprecedented speed and confidence.
Ultimately, this shared Coohom ecosystem, anchored by real-time data and frictionless ordering, equips both sides with the speed, accuracy, and agility needed to not just compete, but to lead and thrive together in a dynamic global market.
The GoGlobal Suite is now available immediately to all Coohom Enterprise users as a core part of their existing plan, at no additional cost. Enterprises are encouraged to explore these new capabilities to eliminate friction from their global operations and empower their teams to collaborate without boundaries.
For more information, email marketing@coohom.com.
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