For any custom kitchen designer, the gap between a client’s vision and a 2D sketch can feel miles wide. In the hyper-competitive Bay Area market, Johnny Kuang, founder of Kassa American Kitchen, knew this challenge all too well. Launched in 2023, his business needed a technology partner that could close that gap for good.
The “Old Way”: A Story of Frustrating Bottlenecks
Before Coohom, the Kassa team was navigating a familiar set of roadblocks that will sound familiar to any design professional:
- The Software Tax: Prohibitive annual fees for traditional design software were a constant drain on resources, money that could have been invested in growth and product development.
- The Visualization Gap: Clients struggled to see their dream kitchen in flat drawings and sketches. This led to uncertainty, time-consuming back-and-forth, and the designer’s worst nightmare: costly rework after the fact because the final product wasn’t what the client had pictured.
- The Three-Month Wait: Updating the product catalog with new materials, finishes, or hardware was a painful, manual process that took over three months. In a trend-driven market, Kassa was always a step behind, unable to offer the latest styles the moment they became available.
“Before Coohom, we felt the drag of high costs and slow processes. Our clients deserved better visualization, and we needed to be faster.”– Johnny Kuang, Founder, Kassa American Kitchen
The Blueprint for Modern Customization
The search for a better way led Kassa to Coohom’s all-in-one design platform, which directly targeted their biggest pain points.
1. Bringing Visions to Life (and Closing Deals)
Coohom’s real-time, photorealistic 3D rendering was a game-changer. Suddenly, designers could sit with a client and bring their exact vision to life on screen in minutes. This immersive experience didn’t just eliminate misunderstandings—it created a “wow” factor that built immediate trust and excitement, making it far easier to close high-ticket custom orders.
2. From Design to Production: A Seamless Digital Workflow
Coohom became the central hub for Kassa’s entire operation, allowing them to achieve true end-to-end digital management. The Kitchen & Closet Design Tool empowered them to generate everything needed for perfect in-house execution:
- High-quality renderings for client approval.
- Precise, itemized material lists for their in-house production team.
- Flawless construction drawings that fed directly into their internal construction and delivery process.
This created a single source of truth, eliminating the communication gaps between the design and production teams. The result was a seamless workflow that minimized errors, reduced material waste, and ensured a smooth journey from the first click to the final, perfect installation.
3. From Months to Days: The Agility to Win
The most dramatic change came from the supply chain. With Coohom’s enterprise catalog, Kassa took back control. Instead of waiting over three months, the team could now launch and integrate new products into their design tool in just 3 days. This newfound agility meant they could instantly react to market trends and keep their offerings fresh and competitive.
The Results: The Proof is in the Numbers
The partnership with Coohom didn’t just feel better—it delivered transformative, measurable results.
“What a change for our business! Coohom seamlessly bridges the gap between the ideal custom design effect and perfect on-site execution.”– Johnny Kuang, Founder, Kassa American Kitchen
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