Starting with the digital transformation of traditional orders, Holike has progressed from early explorations and single-point optimizations to systemic transformations, persistently advancing the levels of digital transformation and intelligent manufacturing.
On September 12, the Holike × Coohom × Homag China Digital Intelligence Project was officially delivered. This marks the full implementation of the collaborative “Design and Intelligent Manufacturing Integration” system after stages of preparation, research, and refinement. The system achieves a comprehensive interconnection of data across the “marketing-design-production” chain, stepping into a higher phase of Industry 4.0.” From customer acquisition to continuous operational delivery to the large-scale application of enterprise-level digital technologies, we’ve truly connected all the bridges,” says Shen Junyu, CEO of Holike.
Leaders and project team members from the three parties, including Shen Junyu, CEO of Holike; Ku Teng, Marketing Manager of Holike; Chen Hang, Co-founder and CEO of Coohom; Tang Xifeng, Vice President of Coohom; and Guan Jingtao, Director of Digital Transformation at Homag China, attended the event.
Full Chain Transformation, Holike’s Exploration and Innovation in Digital Intelligence
In the new era, the transformation of information technology, digital and intelligent transformation have become key concepts. Many home furnishing companies are eagerly pursuing these trends.
- In July 2021, Holike launched its “Design and Intelligent Manufacturing Integration” project.
The project team conducted field research to understand users’ needs and, considering Holike’s conditions, developed an integrated Coohom design and ordering model tailored to Holike’s development requirements.
- By December 2021, the entire process of initial integration and interfacing was finished.
Thanks to the joint efforts of the project team, a seamless connection between the front and back ends of “design-production” was basically established.
- In August 2022, landmark stores in cities such as Guangzhou, Foshan, and Ningbo were completed, further deepening the project.
Basic categories like cabinets were now capable of being integrated into the production process.
- By July 2023, the project was comprehensively checked and then launched online.
Technical challenges such as quotation, countertop, and free editing profile interfacing were resolved, and the project was successfully launched online after checking.
- In August 2023, the pilot phase was completed.
The project met delivery standards after successfully completing pilot ordering tasks for all categories in 11 cities.
Through the joint efforts of all three parties, key technical challenges of the project were tackled one by one, giving Holike a new face featuring digital intelligence. Utilizing Coohom’s “Design and Intelligent Manufacturing Integration” system, Holike achieved seamless data connectivity across the entire chain from design to production. This integration allows for immediate order splitting upon design completion, enabling one-click order splitting, ordering, and quoting. This efficiency not only enhances the effectiveness of design and marketing but also reduces production errors, lowers production and delivery costs, and shortens the overall order delivery cycle.
Particularly regarding the technical challenges of integrating cabinet countertop production, the project team concentrated its efforts on technical breakthroughs. They have evolved from basic design functionality to support precise data interfacing with production. This advancement offers a novel solution for the digital transformation of self-producing enterprises in the cabinet countertop industry.
In marketing scenarios, it has been verified that terminals can utilize Coohom to achieve integrated design across multiple categories, including whole-house wardrobes, wooden doors, floating systems, cabinets, and countertops. Then, leveraging tools like Coohom’s video rendering video, Meijian PPT, and Exhibition Hall, the design data can be repeatedly utilized to provide design materials for attracting customers in various scenarios, even facilitating transactions.
At the same time, thanks to the openness of the Coohom platform, Holike is able to provide multi-category/multi-channel quotations and order management for large home furnishings, catering to various inquiry scenarios across different channels at the terminal. This reduces unnecessary repetitive tasks between stages, offering consumers more flexible, efficient, and professional design services, thus enhancing consumers’ experience.
This also means that terminals can use Coohom to handle custom orders for decoration companies through a one-stop process for in-depth design, quoting, and order management, further alleviating the workload of stores.
Finally, after an order is placed with a single click on Coohom, the system automatically checks the accuracy of order data and flags errors, minimizing the need for repetitive verification.
The simple and user-friendly operation of Coohom has also lowered the learning barrier for terminal tools. In the past, stores might spend three months, six months, or even longer to master design and ordering tools. However, after the implementation of the project, designers who have used Coohom only need a necessary understanding of the company’s product system to quickly complete designs on Coohom and then interact with consumers.
Data shows that currently, nearly three hundred Holike dealers have begun using Coohom software for direct ordering. The coverage rate of Holike’s Coohom accounts is 80%, and the activity rate of Coohom VIP Diamond accounts is 93.5%.
In addition, as direct users of the “Design and Intelligent Manufacturing Integration” system, designers are keys for Holike, particularly regarding their proficiency and depth of tool usage. To support this, Holike, relying on Coohom’s digital operations within the design community, trains designers, creating new design talents. This initiative promotes the nationwide circulation of outstanding design solutions, contributes to the creation of a digital design solution library, and establishes a new “design-marketing” closed loop.
Full-Speed Promotion, Unleashing the Value of Digital Intelligence Empowerment
“The custom home furnishing industry currently faces a significant challenge, lack of distinction. Therefore, Holike’s core objective is to focus on improving terminal efficiency and providing excellent customer service. The advanced technological capabilities of Coohom and Homag are precisely why we chose them as partners. This collaboration has achieved a full-chain integration, elevating Holike’s core competitive strength to a new level,” stated Shen Junyu, CEO of Holike. Moving forward, Holike plans to implement specific policies for the nationwide promotion of this project, aiming for early coverage at all terminals. Shen also expressed sincere appreciation and gratitude to the Coohom and Homag teams for their dedication and support throughout the project.
“The industry competition in the future will definitely be the comprehensive one. Holike needs a digital design platform that starts with design as the core, thoroughly addressing every pain point across all scenarios and processes of the enterprise,” said Ku Teng, the Marketing Manager of Holike. He emphasized that digital transformation is the foundational infrastructure for the next stage of development in the home furnishing industry and also serves as a fundamental tool.
To achieve this, Holike collaborated with Coohom and Homag China on the “Design and Intelligent Manufacturing Integration” project. Empowered by cloud design tools, digital technology, and high-end equipment, the project enhances capabilities in complete case design, production interfacing, and consumer interaction at the terminal. It reduces reliance on labor, ensures stable quality in product design and delivery, meets the developmental needs of the digital economy era, and realizes the grand vision of one-stop customization for large home furnishings.
Coohom and Homag China have established a strategic cooperative ecological relationship. Since the beginning of their collaboration, they have jointly implemented the “Design and Intelligent Manufacturing Integration” project in hundreds of custom home furnishing companies. The two sides have worked in close coordination, forming an effective cooperative service model, providing Holike with mature experiences and references for the successful implementation of the project. Based on Holike’s operational status, both parties have engaged in multiple technical exchanges and explorations, eventually formulating an end-to-end integrated solution tailored for Holike’s operations, which has been successfully implemented.
Chen Hang, Co-founder and CEO of Coohom, stated that Coohom has always been committed to exploring and implementing the “Design and Intelligent Manufacturing Integration” solution, forming a very close partnership with the back-end ecosystem. Coohom primarily focuses on design, rendering, and ordering, covering the entire lifecycle of customized products horizontally and integrating deeply with production vertically. This approach provides advanced technological support for Holike’s full-chain digital upgrade, fulfilling the vision of “what you see is what you get” to meet people’s aspirations for a better life.
Scaling up any customized product is inevitable, but how can non-standard products be scaled effectively? Guan Jingtao, the Director of Digital Transformation at Homag China, noted that Homag China has deeply explored and innovated the information technology transformation of traditional furniture business processes. They have transformed massive data into information assets and integrated the design, ordering, and production stages through the HOMAG iX software, effectively resolving the inherent contradiction between mass production and personalized customization.
The underlying logic of digital transformation lies in the ability to organize product systems and harness information technology capabilities. The front-end design software is flexible, lightweight, quickly updated, and user-friendly, while the back-end system is more complex, emphasizing the comprehensiveness of the system and the accumulation of craftsmanship. Building core competitiveness in this area might take nearly a decade. Homag China, with years of industry experience, continuously delves into digital transformation, rapidly iterating digital intelligence technology and gain experience to address pain points in the industry. For instance, the recently introduced order review tool utilizes AI to help enterprises quickly identify and rectify incorrect areas in design projects or manufacturing processes, thereby enhancing the rate of order approvals without the need for in-person reviews.
Digital transformation represents a profound and systemic revolution. The key to digital transformation in the home furnishing industry lies in achieving full-chain integration, enabling digital flow through all stages, and ensuring data is connected rather than isolated. Relying on Coohom and Homag China, Holike collects, processes, and applies order design and production data. Combined with cutting-edge digital technology, Holike is creating smart stores, digital workshops, and intelligent factories. This integration of software and hardware into a comprehensive system solution represents a fusion of digital and physical realities, driving high-quality development through digital construction.
Moving forward, the Holike × Coohom × Homag China digital intelligence project will be comprehensively deepened and promoted nationwide. Coohom and Homag China will continue to empower Holike with technological innovation, providing strong strategic support. Together, they will embrace a new development landscape, winning the future with “intelligence”.
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