Founded in 2020 with the support of SCG (Siam Cement Group), Mitraruma was established to meet the rising demand for premium home improvement solutions. With a mission to “Make People’s Lives Better through Home and Living Transformation,” the company focuses on delivering premium, personalized kitchen and wardrobe solutions that emphasize European Standard materials and cutting-edge ESG innovation.
Despite its innovative vision and strong backing, Mitraruma struggled with slow and resource-intensive design workflows. By adopting Coohom’s all-in-one platform, Mitraruma enabled live in-showroom design, faster visualization, and a streamlined end-to-end process, significantly enhancing operational efficiency and customer satisfaction.
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Schedule Your Free Demo →The Challenge: Overcoming Design Bottlenecks and Scalability Limits
Before partnering with Coohom, Mitraruma faced several obstacles that hindered operational efficiency and constrained scalability:
- Time-Intensive Design Process: Completing a kitchen design project took 20 days before installation, slowing down operations and affected customer experience.
- Limited Efficiency: Designers could only handle a small number of projects due to the lengthy design process, limiting scalability.
- Delayed Client Deliverables: Rendering took approximately 3 days, causing delays in presenting final designs to clients.
“Before integrating Coohom’s design tools, our workflow involved multiple tools and manual steps to create a visualized design, which often took one t two weeks to complete.This made it challenging to make tight deadlines and quickly present ideas to clients.”– The Mitraruma Team
Why Coohom? An All-in-One Digital Solution
Mitraruma’s collaboration with Coohom went beyond software adoption; it integrated a comprehensive, cloud-based platform that fundamentally transformed the entire design process, delivering faster workflows, richer client engagement, and seamless project execution. Here’s how Coohom precisely addressed each of Mitraruma’s core challenges:
From Weeks to Minutes: Live Design in the Showroom
Designers can now create instant, accurate 2D and 3D drawings directly in the showroom using Coohom’s extensive parametric library and modular templates. The drag-and-drop tools and automated dimensioning features dramatically reduce design time from weeks to under an hour, all while enhancing customer engagement through real-time visualization and interaction.
Productivity Multiplied: More Projects, Less Hassle
Coohom enables designers to significantly expand their project throughput, handling 3 to 5 projects daily thanks to a centralized, collaborative platform. Precise construction drawings and BOMs can be generated efficiently, while multi-user access to shared projects and a centralized enterprise library streamline collaboration. Centralized project management with Team Projects further boosts operational efficiency and project consistency.
Speedy, Stunning Visuals and Ready-to-Go Presentations
Coohom’s cloud-based fast rendering technology cuts rendering time from 3 days to under 1 day, delivering immersive 4K panoramas and 720-degree virtual tours that deepen client understanding and confidence. In addition, Coohom’s slide generation feature helps create polished, branded presentation decks ready for client meetings. This streamlining empowers Mitraruma to meet tight deadlines reliably and boost customer satisfaction with compelling visual storytelling.
Results:A Transformation in Speed, Satisfaction, Capability and Efficiency
By integrating Coohom into their workflow, Mitraruma achieved tangible improvements:
“Fasten decision making process. Beautiful render design & Win hundreds of project.”– Mook, Director of Mitraruma
Looking Ahead: Strengthening Partnership and Innovating for Tomorrow
Mitraruma’s partnership with Coohom exemplifies how integrated digital solutions empower home living transformation through continuous innovation and enhanced customer experience.
For any home improvement business seeking to blend quality craftsmanship with smart technology, Mitraruma’s journey demonstrates that collaborating with trusted ecosystem partners is key to shaping the future—one breakthrough at a time.
“We also use modular cabinetry systems for our projects, and the synergy between Coohom and Mitraruma will be great if we continue to collaborate, especially focusing on parametric design. We believe it can become an even more integral part of our workflow.”– The Mitraruma Team
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