Facebook 360 Photos offer a stunning and captivating way for users to share immersive stories, places and experiences with their friends or Page fans. Today, we would like to talk about how you can create beautiful 360 interior design renderings, and use them on your Facebook for marketing.

So first things first,

What Is a 360 Photo, and How Is It Created?

A 360 Photo is a photo that allows you to view more than just a snapshot of a scene. Some types of 360 photos even let you view the scene from every angle: above, below, behind and next to you. You can also create 360 Photos by using special 360 camera hardware, taking a panorama on from and iPhone camera or certain Android cameras. When you share these photos on Facebook, they’ll automatically be converted into an immersive 360-degree view.

-Facebook 360 Photo

Basically, the panorama photo you take on your phone’s camera contains the proper 360 Photo metadata. It is a set of data describing and providing information about rights and administration of an image. This is a bit like a barcode on the product’s package label. When Facebook detects the “right” metadata, the image will automatically be shown in a 360-degree view.

But what about interior renderings? They aren’t generated by any camera so there isn’t a proper 360 Photo metadata embedded. As some of you have probably noticed, Facebook won’t recognize your Coohom panorama rendering as a 360 Photo when you upload it.

Luckily, Facebook provides Photoshop templates for you to create 360 photos. Using this official template will turn your rendering into a beautiful 360 Photo. Isn’t it amazing?

Facebook 360 PhotoS Tutorial for Interior Designers

1. Generate Panorama Rendering

In the Coohom DIY design tool, click Render button in the toolbar after you’ve done decorating. This will take you to the rendering settings, make sure you will select Panorama as well as the Ultra HD rendering option.

click Render button in the toolbar after you've done decorating
Click Render button in the toolbar after you’ve done decorating.
Select Panorama and Ultra HD resolution for your interior rendering
Make sure to choose Panorama tab and Ultra HD resolution.

Wait for a few minutes when the program produces your project’s HD rendering.

Later you can enter the panorama rendering from the project list. Here we can download the panorama image package — move your mouse over your project’s cover, select View Project button, then in the rendering views, move your mouse over the panorama image until you see three dots “…” appearing on the top right, click it and select Download Image Package.

You can download your panorama rendering package
Here you can download your panorama rendering image package.

Unzip the file after downloading, you will find a file named sphere.jpg . This is the image we need for creating the Facebook 360 photo.

Inside your panorama rendering package

2. Add New 360 Photo Metadata

Now you need to go to Facebook’s official Dropbox to download the Photoshop template for 360 Photo.

Click HERE to download the template file 360-full-spherical-equirect-6000×3000.psd

Open the .psd file in Photoshop, drag the sphere.jpg file in, then adjust the size to fit the entire canvas.

Add your panorama rendering into the Photoshop template

IMPORTANT
Select “Save As” .jpg file. Do NOT use “Export” or “Save for web” because they will lose the metadata.

Now you are ready to go. Upload this new .jpg file on Facebook, it will be automatically turned into a 360 Photo.

Upload panorama rendering and Facebook will turn it into a 360 photo
Saw the fish-eye icon on the image? That is 360 Photo format.

It’s as easy as that! Now give it a try by generating and downloading your panorama rendering.

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