COOHOM, one of the world’s leading cloud-based design software, has successfully integrated with Amazon’s 3D model upload API, enabling Amazon selling partners to process and upload 3D models to Amazon directly from COOHOM’s design software. This function focuses on solving the challenges of uploading 3D models and enables efficient batch processing, providing a revolutionary 3D display experience for e-commerce sellers.

3D model display with COOHOM

As a software supplier in Amazon’s Service Provider Network and AWS Marketplace, COOHOM is committed to delivering superior services to Amazon selling partners. COOHOM has provided technical support and services to over 40 Amazon selling partners, supporting tens of thousands of product models with virtual photography, 3D visualization, and modeling.

With their intuitive and vivid display capabilities, 3D models have become a crucial tool for sellers to enhance product competitiveness. COOHOM’s data reveals that introducing 3D product presentations can significantly increase product view duration, boost order conversion rates, and reduce product customization costs. This underscores the immense potential of 3D visualization in improving the customer shopping experience and driving sales growth.

Amazon provides requirements for the format and quality of 3D models submitted by selling partners, including specific guidelines for model dimensions, formats, and modeling methods.

To help streamline this process, COOHOM has developed a custom 3D model optimization and upload workflow for Amazon selling partners. This function allows selling partners to easily upload high-quality 3D models created on the COOHOM platform directly to Amazon, significantly simplifying the process by eliminating the manual effort of converting files (from 70 days to 30 minutes for uploading 350 GLB models).

Amazon interface with 3D model display

COOHOM not only provides capabilities to upload 3D models directly to Amazon, but also offers a comprehensive suite of 3D design and visualization solutions, including its E-Commerce Design Solution. These solutions aim to help brands:

  • Rapidly Create High-Quality 3D Models: COOHOM’s platform connects Amazon selling partners with a vast network of experienced modeling service providers who support a variety of 3D formats (e.g., GLB, FBX), making it easy to produce high-quality 3D models that meet Amazon’s requirements.
  • One-Click Virtual Photo Studio: COOHOM offers a variety of 3D virtual studios which can be customized according to different display needs, enabling real-time rendering and bulk production of high-quality images.
  • Multi-Angle Display: Supports 360-degree rotation and zoom-in views, allowing consumers to intuitively understand product details.
  • Data Analysis: Provides detailed data analysis reports to help sellers gain insight into user behavior and optimize product display strategies.

Cook Liao, the head of COOHOM, says, “Previously, 3D models uploaded on the COOHOM platform were primarily used within the design tool. With the introduction of the new upload to Amazon tool, COOHOM has significantly enhanced the shareability and usability of the 3D assets, enabling their application not only for design but also for product demonstrations. The application prospects of 3D assets have become incredibly broad, encompassing innovative uses such as virtual photography and AI-generated images.”

Looking ahead, COOHOM will focus on technological innovation and strengthen collaboration with leading global e-commerce platforms. The company aims to deliver comprehensive solutions that enhance efficiency for e-commerce sellers while providing global consumers with more personalized and immersive shopping experiences.