The global furniture industry is experiencing a rapid shift, where the demand for personalized products collides with the need for efficient, error-free manufacturing. Addressing this critical challenge, Coohom and HOMAG recently co-hosted a landmark seminar in Bangkok, Thailand, on July 29th. The event brought together a dynamic mix of industry leaders and innovators to explore how technology can create a seamless workflow from creative design to automated production, heralding a new era of efficiency and collaboration.
Seamless Integration: SmartLink Connects Design and Production Effortlessly
The central theme of the seminar was the disconnect between the design and manufacturing processes—a long-standing pain point for businesses across Thailand. Attendees were introduced to a solution built to bridge this gap: the Coohom SmartLink Suite. This all-in-one platform connects AI-powered interior design with automated production, effectively eliminating the silos that lead to fragmented data, manual errors, and costly delays.
A key highlight was the first success story of the SmartLink Suite in Thailand with AI Future Furniture Co., Ltd (AIFF). Facing challenges with an incompatible parent system and a lack of local support, AIFF’s leadership partnered with Coohom to overhaul their operations. In just 60 days, Coohom’s team, providing multilingual support in Chinese, English, and Thai, helped AIFF seamlessly integrate their design and manufacturing processes. The result was a dramatic leap forward, transforming past setbacks into a model for digital, connected manufacturing. You can watch their inspiring transformation story in the video: AIFF x Coohom Video.
Designing Tomorrow: Industry Experts Share Cutting-Edge Insights
The seminar provided a valuable platform for expert insights and live demonstrations. Guests were particularly inspired by Khun Aaron Chou, Managing Director of New Gio, who shared his vision for the future of integrated furniture design and manufacturing. His remarks underscored the critical role of technology in unlocking new possibilities for collaboration and efficiency in the digital era.
The event also showcased the powerful features of the SmartLink Suite, demonstrating how its innovations reshape traditional workflows:
- Flexible Parametric Model Editor: Enables designers to precisely customize furniture to unique client requirements.
- Enterprise Cloud Catalog: A unified platform for managing and updating products, eliminating the need for fragmented systems.
- Seamless CAD/CAM Data Transfer: Ensures an uninterrupted flow of data from design to production, minimizing rework and human error.
- AI Assistant Design Tools: Uses intelligent automation to accelerate the creative process, allowing for faster and more accurate designs with resolutions up to 32K.
Shaping the Future: Coohom & HOMAG Pave the Way for Thailand’s Furniture Evolution
Coohom’s commitment to the Thai market extends far beyond providing advanced software tools; it is a profound mission to actively participate in and empower the local industrial ecosystem. We firmly believe that by embedding a seamless design-to-production philosophy, we can help Thailand’s furniture manufacturing sector—especially its dynamic small and medium-sized businesses—break free from the constraints of traditional processes and achieve a dual leap in both efficiency and innovation.
The success of this seminar, co-hosted with HOMAG, marks just the beginning of this long-term journey. Looking ahead, Coohom will continue to deepen its presence in Thailand, working closely with local partners to build a smarter, more efficient, and open digital ecosystem. Our goal is not only to make Thai furniture design and production smarter and faster but to help local brands shine on the global stage, perfectly blending Thailand’s exquisite craftsmanship with cutting-edge digital technology, and together, opening a new chapter for the future growth of the Thai furniture industry.
About Coohom
Coohom is a leading provider of digital solutions for space design and manufacturing, offering an efficient, collaborative, and intelligent all-in-one platform tailored for the furniture and interior industries. From 3D space design, photorealistic rendering, and immersive customer presentations to production execution, Coohom enables businesses to lower costs, improve efficiency, and deliver better customer experiences.
Serving hundreds of thousands of enterprise users globally, Coohom remains at the forefront of driving innovation and transformation in the industry.
