CASE STUDY

The Synergy of Speed and Visualization

How global furniture brand CAGUUU leverages Coohom to empower homeowners with uncompromising styling at scale.

With hubs in Tokyo, Shenzhen, and Shanghai, CAGUUU is on a mission to empower homeowners through its vision: “Uncompromising home styling for a personalized lifestyle.” However, rapid scaling brought a formidable challenge: “How to showcase a massive catalog of 3,000+ SKUs to customers in a way that is realistic, engaging, and operationally efficient?” The answer was found in Coohom.

Avg. Rendering Time Reduced
80%
Massive Efficiency Gain
Junior Designer Onboarding
2-5 Days
To Full Proficiency
Total Catalog Digitalized
3,000+
All SKUs Converted to 3D

The Challenge: Scaling vs. Quality

Before adopting Coohom, CAGUUU struggled to maintain a consistent, high-speed 3D proposal workflow for every customer during their rapid international expansion.

Prohibitive Software Costs
Heavy licensing fees drained resources that were better suited for product growth.
Asset Version Lag
Monthly launches meant design teams struggled to sync the latest SKUs with marketing materials.
Operational Complexity
Managing image generation and cross-border workflows between Japan and China was highly inefficient.

“Coohom takes the best features of various design softwares and combines them with a unique business-growth perspective. It is more than just a tool; it’s a strategic asset.”

– Interior Design Manager, CAGUUU

The Solution: The 3D Engine Powering CAGUUU’s Digital Transformation

Beyond simple rendering, Coohom offered a unified platform for digital asset management. CAGUUU transformed their 3,000+ item catalog into a centralized cloud library accessible to any designer, instantly.

1. Dramatic Productivity via Cloud Rendering

Slashing rendering times by 80%. Adjustments to lighting, textures, or layouts are reflected in real-time, eliminating the “waiting game.”

2. Empowering “Mycoordi” Design Service

From consultation to a finished high-precision 3D proposal in just 5–10 days. Designers master the tool in 2-5 days, handling 40+ projects monthly with ease.

Mycoordi
Enhanced design speed and quality for CAGUUU’s free “Mycoordi” service.

3. Immersive Virtual Showroom

Built entirely on Coohom’s 3D data, attracting 6,000+ monthly visitors. A frictionless “Phygital” experience with click-to-buy integration.

VR Showroom
Coohom’s 3D data serves as the core asset for the VR Showroom experience.

The Results: Empowering Business Growth via “Visual Authority”

Rendering
80%
Reduction
Onboarding
2-5 Days
To Pro
Mycoordi
40/mo
Avg. Proposals
3D Digitalization
3,000+
SKUs Complete
VR Showroom Traffic
6,000/mo
Engaged Users

「Our proposal speed, quality, and accuracy have all improved. My team now approaches B2B sales with far more confidence and visual authority.」

– CAGUUU Sales Manager
CAGUUU Design Detail
High-precision 3D visuals build customer trust and conversion.

Future Outlook: Redefining the Standard for Global Furniture Retail

CAGUUU and Coohom are deepening their partnership to eliminate the friction of furniture shopping:

  • E-commerce Integration: Moving toward a “One-Click” journey from 3D scene to checkout.
  • Market-Specific UX: Spatial design modules tailored for unique urban spatial constraints.
  • Joint Expansion: Redefining the digital furniture retail standard in global markets.

“Making personalized home styling free, easy, and fun.”

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