In the competitive home improvement landscape of Seattle, Luxe Cabinet & Stone has carved out a niche as a go-to destination for high-quality, affordable custom cabinets, countertops, and flooring. With over a decade of industry experience and a network of 3 showrooms and 1 warehouse, they’ve built a reputation for blending craftsmanship with accessibility. But like many businesses in the space, they faced a critical challenge: how to showcase their diverse product offerings—from custom cabinets to premium flooring—with visual impact, without incurring the prohibitive time and cost of traditional photoshoots?

 

This is where Coohom entered the picture, providing the secret weapon they needed to revolutionize their digital marketing and transform in-showroom experiences.

Gallery: Stunning Renders Created by Luxe Cabinet & Stone Using Coohom

A gallery of photorealistic renders created by Luxe Cabinet & Stone, showcasing their products in a variety of beautiful, high-quality scenes.

The “Old Way”: A Story of Content Bottlenecks

Before Coohom, the team at Luxe Cabinet & Stone was struggling to bridge a significant content gap. They lacked a consistent supply of high-quality images to showcase how their flooring and cabinets looked in a real home setting, hindering their social media, website, and in-store displays.

“Photographing every single cabinet and flooring combination in a real home was just not feasible. We needed a way to bring our offerings to life digitally, quickly, and affordably.”– Spokesperson from Luxe

The Solution: Coohom as a Marketing Content Engine

Luxe turned to Coohom not just for its powerful cabinet design tools, but for its full-suite, whole-home design capabilities. This is where the magic happened:

Here’s how they did it:

  • ✅ Leveraged a Vast Library of Designer Projects: Instead of starting from scratch, the Luxe team tapped into Coohom’s extensive public library of professionally crafted room layouts. They could browse hundreds of designs, find a style that resonated with their brand, and import it into their own workspace with a single click before customizing it with their products.
Coohom's extensive library of professional design templates.
Coohom’s extensive library of professional design templates, which Luxe utilized to kickstart their projects.
  • ✅ Built a Library of Custom Projects with Ease: When spotlighting a new collection, the team used Coohom’s intuitive tools to build rooms from the ground up. Over their partnership, they have built an impressive internal asset library of their own, creating a powerhouse of reusable marketing content ready to be deployed at a moment’s notice.
Luxe Cabinet & Stone's internal project library within Coohom.
Luxe Cabinet & Stone’s internal project library within Coohom, showcasing the vast collection of custom designs they’ve built.
  • ✅ Rendered Photorealistic Visuals in a Click: Once the designs were perfect, they used Coohom’s powerful cloud rendering engine to produce high-resolution, photorealistic images that are indistinguishable from real photos. These images became their most valuable marketing assets.

The Highlight: Flooring Marketing, Redefined

While cabinet design was a natural start, Luxe’s use of Coohom to market their flooring products became a standout success. The rich, detailed renders became the backbone of their new marketing strategy, allowing them to perfectly highlight flooring textures, colors, and key benefits like waterproofing in a way that simple product photos never could.

The transformation is most striking on their social media feed. Before Coohom, content was often limited to on-site project photos with inconsistent lighting and quality. After integrating Coohom, their feed evolved into a professional, inspiring portfolio that captures customer attention and imagination.

A side-by-side comparison of Luxe's social media content.
A side-by-side comparison of Luxe’s social media content.

They didn’t just post pretty pictures; they built entire campaigns around the renders. These posts show how they used the visuals to highlight key product features and even drive sales with direct calls-to-action.

Example of Luxe's marketing asset from a Coohom render.
Examples of how Luxe turns Coohom renders into strategic marketing assets.
Another example of Luxe's marketing with a Coohom render.
Examples of how Luxe turns Coohom renders into strategic marketing assets.

This impact extended far beyond online channels. This stream of stunning visuals became a centerpiece of the in-store experience. Luxe displayed the high-resolution renders on large screens throughout their showrooms, allowing customers to vividly see how different flooring and cabinet combinations would look in a fully-realized home. This created a powerful connection between the physical samples customers could touch and the final vision they desired.

The Results: A Transformation in Efficiency, Engagement, and Brand Presence

By integrating Coohom into their workflow, Luxe achieved tangible results:

  • Massive Time & Cost Savings: They eliminated photoshoot expenses and delays, creating professional visuals in a fraction of the time.
  • Content Abundance: They now possess a steady stream of high-quality images for all marketing channels.
  • Enhanced Product Storytelling: Customers can now instantly visualize how flooring and cabinets work together, building trust and accelerating decisions.
  • Market Differentiation: Luxe stands out with dynamic, immersive visuals that showcase the true quality of their offerings.

“Coohom isn’t just software to us—it’s a partner in telling our brand story. We can showcase cabinets, flooring, and more in ways we never could before, and our customers love the visual clarity it brings to their buying journey.”– The Luxe Cabinet & Stone Team

Conclusion: More Than Design, It’s a Growth Engine

The partnership between Luxe Cabinet & Stone and Coohom is a testament to how a design platform can be so much more than a “design” tool—it is a full-funnel marketing and sales engine. By combining their industry expertise with Coohom’s whole-house design and rendering power, they turned a critical content challenge into a powerful competitive advantage.

For any home improvement business looking to bridge the gap between product quality and visual marketing, Luxe Cabinet & Stone’s success proves that the right design platform is the key to standing out—one stunning render at a time.

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