How PBS Launched DesignMAX Studio, Achieving 60% Faster Design Delivery with Coohom’s All-in-One Platform

In the diverse U.S. interior design market, scaling a design-centric business across multiple regions presents a formidable challenge. For Pacific Building Supply (PBS), a home solutions provider serving Houston, Austin, and Florida, this challenge became acute as they launched DesignMAX Studio, their new promotional brand dedicated to providing high-end design services and developing a future-facing design platform. While the brand was created to capture new market segments, its rapid expansion revealed critical bottlenecks that traditional software could not handle. The firm needed a unified digital platform to empower its DesignMAX Studio team, spread across continents, to manage complex residential and commercial projects.

The Pain Points: When a Broken Workflow Halts Growth

Before the transformation, PBS was being held back by a series of critical issues familiar to any growing company:

• ❌ Software Limitations Stifled Growth
  PBS’s traditional kitchen and bath software couldn’t handle complex full-space or large commercial projects. This meant the team had to watch from the sidelines as more profitable contracts were won by competitors.
• ❌ Global Collaboration Chaos Eroded Profits
  Relying on emails and file transfers, collaboration between the U.S. and Philippines teams was plagued by delays and versioning errors. Every revision wasn’t just a waste of time—it was a direct hit to the company’s profit margin.
• ❌ Uninspiring Visuals Failed to Win Clients
  Low-quality renderings couldn’t do justice to PBS’s design vision. In high-stakes bids for luxury residential and commercial projects, this lack of visual impact hurt their credibility and suppressed conversion rates.
• ❌ A Success Model That Couldn’t Be Replicated
  Every successful project was a one-off heroic effort, not a repeatable system. Without a centralized digital library for products and designs, it was impossible to quickly onboard new designers or empower a dealer network, trapping them in a cycle of manual, one-at-a-time projects that couldn’t scale.

The Solution: A Targeted Approach to Each Challenge

The DesignMAX Studio strategy was to solve each problem at its root by re-engineering the entire design-to-delivery value chain on a single platform. Coohom became the engine for this change.

1. Unlocking New Markets with All-in-One Design

Coohom’s all-in-one capabilities empowered the DesignMAX Studio team to confidently take on any project, from a single kitchen to an entire hotel, under its new, specialized brand identity.

2. Uniting the Global Team on the Cloud

The new “local measure + cloud design” model allowed the global team to collaborate seamlessly on a single, real-time platform. This hyper-efficient workflow delivered transformative results: the design delivery cycle was cut in half—a 50% reduction—while associated labor costs dropped by an estimated 40%.

3. Turning Client Hesitation into Contracts

Photorealistic renderings and walkthroughs made PBS’s proposals stand out. By offering a “what you see is what you get” certainty, it eliminated client doubt, leading to shorter decision-making cycles and a significant increase in project closing rates, especially for their crucial Florida commercial ventures.

4. Building a Replicable System for Success

Using Coohom’s flexible Enterprise Catalog, PBS built a single digital hub for their entire product ecosystem—including their proprietary products, agent brands, and partner materials. This created a repeatable system for success, enabling consolidated quoting and one-stop delivery, a move that served as a critical foundation for the overall 60% boost in design delivery speed.

The Payoff: Tangible Data and a Future-Proof Business

The story of PBS and its successful launch of DesignMAX Studio teaches a crucial lesson: true growth begins with a change in tools, but it is realized through a transformation in mindset and business strategy.

Looking back, the most profound change wasn’t just the 60% boost in design speed or the stable $250k in monthly revenue. It was the fundamental shift of a company that, through its specialized DesignMAX Studio arm, evolved from being a product supplier constrained by its tools to a design-driven solutions provider empowered by its systems. In this, Coohom acted as more than a solution to old problems; it became the digital foundation upon which PBS could build the future of its DesignMAX Studio brand—scalable, resilient, and ready for the next stage of growth.