In today’s luxury furniture industry, slow rendering speeds, manual quoting processes, and disconnected systems are all-too-common obstacles that hinder growth and customer satisfaction. For New Gio, a high-end Thai furniture brand specializing in custom kitchens and cabinetry, these inefficiencies were stalling sales and limiting their ability to scale. By adopting Coohom’s 3D Cloud Design Platform, New Gio revolutionized its entire design-to-production workflow.
The Challenge: Disconnected Systems and Slow Sales Cycles
Before partnering with Coohom, New Gio faced a number of critical challenges that slowed down operations and weakened customer engagement:
- Disconnected Workflows: Their legacy 3D design software wasn’t integrated with the production management system, requiring time-consuming, manual conversions and opening the door to errors.
- Slow Rendering: Each high-quality render took 10–40 minutes, making real-time design collaboration with customers nearly impossible.
- Limited Customization: The previous software lacked flexibility, which made it difficult for customers to personalize their designs or visualize options quickly.
- Manual Quoting: Sales staff spent excessive time calculating pricing, reducing time for client interaction and upselling.
“Before we switched to Coohom, our previous programs were not fully compatible with our production management system and struggled to provide the comprehensive information we needed. That’s why we eventually chose Coohom—it integrated seamlessly with our production plant.”– Aaron Chou, Managing Director, New Gio
The Solution: One Platform for Design, Sales, and Production
New Gio deployed Coohom’s 3D Cloud Design Platform as an all-in-one solution that streamlined the entire customer journey—from design to final manufacturing.
1. Seamless Design-to-Production Integration
All design data (models, materials, hardware) now flows directly into their production line, eliminating manual steps and reducing costly errors.
2. Real-Time Rendering
What once took 40 minutes now takes just seconds. Designers can iterate with customers instantly—boosting engagement and speeding up decisions.
3. Customer-Centric Customization
Customers can now personalize layouts, materials, and colors directly on New Gio’s website—enhancing the experience and driving purchase confidence.
“With the new features, customers can personalize their kitchen designs quickly, which significantly enhances their experience and boosts our conversion rates.”– New Gio Sales Representative
The Results: Faster, Smarter, More Profitable
The partnership with Coohom delivered transformative, measurable results.
Looking Ahead: A Platform for Long-Term Growth
New Gio sees Coohom not just as a tool, but as a strategic partner in driving innovation.
“We believe Coohom is on the right track to constantly improve the platform’s stability. A one-click rendering solution would significantly reduce the learning curve for new team members and improve productivity.”– Aaron Chou, Managing Director, New Gio
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