As the wave of digitalization sweeps through the global furniture manufacturing industry, Japanese enterprises are reaching a critical inflection point: how to eliminate silos between design, sales, and production to achieve efficient, precise, and seamless customer delivery?
At the recently concluded WoodWork Seminar in Tokyo 2025, Coohom introduced its innovative SmartLink Suite, a Seamless Design-to-Production solution, offering a clear direction and showcasing the future possibilities of digital transformation in the furniture industry. This comprehensive solution enables seamless collaboration across design, sales, and production teams, ensuring that what the customer sees is exactly what gets produced, and paving the way for more efficient workflows and reduced errors.
A Seamless Experience: Tackling New Challenges in Japan’s Furniture Sector
In recent years, Japan’s furniture industry has faced mounting pressures. On the one hand, customers increasingly demand personalized, high-quality products delivered quickly. On the other, communication between design teams and production floors remains manual, inefficient, and error-prone — leading to delays, higher costs, and customer churn.
As one representative from a leading custom furniture brand admitted during the seminar:
“Every month we incur losses due to miscommunication between design and production. Departments blame each other, and whenever a customer requests changes, we have to start over. It seriously hurts our efficiency and customer experience.”
Coohom addressed this exact pain point at the seminar, presenting its Seamless Design-to-Production philosophy. Powered by the SmartLink Suite, all stakeholders — from customers to designers, sales, and factory staff — can collaborate efficiently on a unified platform. What the customer sees is exactly what the factory produces, truly making “what you see is what you get” a reality.
Demonstrations in Action: How Innovation Reshapes Workflows
Throughout the seminar, the Coohom booth attracted a steady stream of visitors who eagerly explored the platform and asked about its real-world applications.
In a live demonstration, Lacy, Senior Sales Executive of the Coohom team, designed a complete customer-specific project — including 3D space planning, immersive VR effects, and production-ready files with materials, dimensions, and processes — in just minutes.
As Lacy shared:
“The ability to create and present such customized designs in real-time is a game-changer. What used to take hours, or even days, can now be done in minutes, offering our clients a much faster and more efficient experience.”
Beyond design, Lacy showcased how the SmartLink Suite can automatically generate BOMs (Bill of Materials), production orders, and synchronize with ERP (Enterprise Resource Planning) and manufacturing systems — enabling a seamless end-to-end workflow that minimizes manual errors, reduces rework, and shortens delivery times.
One attendee summed it up:
“This level of integration and automation is exactly what we’ve been looking for. We’re excited to explore how it can fit into our operations.”
Executive Insight: Partnering with Japanese Businesses for the Next Stage
Reflecting on the significance of this event, Jimmy Zhang, Vice President of Manycore Tech Inc., which is the parent company of Coohom, remarked:
“Japan’s market is renowned for its pursuit of lean and efficient operations, yet gaps in customer experience and internal collaboration remain. With Coohom, we aim to deliver seamless digital workflows that not only improve efficiency and reduce costs, but also enhance customer satisfaction and loyalty. Going forward, we will work closely with our Japanese partners to bring these innovations into practice.”
About Coohom
Coohom is a leading provider of digital solutions for space design and manufacturing, offering an efficient, collaborative, and intelligent all-in-one platform tailored for the furniture and interior industries. From 3D space design, photorealistic rendering, and immersive customer presentations to production execution, Coohom enables businesses to lower costs, improve efficiency, and deliver better customer experiences.
Serving hundreds of thousands of enterprise users globally, Coohom remains at the forefront of driving innovation and transformation in the industry.
Contact us to request a demo or explore a trial:
www.coohom.com/b2b
sales@coohom.com
