WEDRINK, driven by its philosophy of “affordable, high-quality, and delicious,” has consistently pursued innovation, expanding thousands of stores over the past decade. Fueled by global economic integration and China’s “Belt and Road” initiative, the brand entered the Indonesian market in 2022. In just two years, WEDRINK has demonstrated exceptional adaptability and competitiveness, successfully overcoming cultural, market, and regulatory barriers. The brand has successfully integrated into local markets by deeply understanding consumer habits and formulating precise market positioning and marketing strategies. Currently, WEDRINK has opened nearly a thousand stores across Indonesia, Thailand, Malaysia, Laos, and Brunei.
During this period, Coohom delivered professional digital solutions for brand store setups, significantly accelerating WEDRINK’s global growth and brand expansion.
Coohom X WEDRINK
Currently, over 1,000 store designs across the brand’s network are utilizing Coohom. After using Coohom, designers have improved their overall drawing efficiency by over 50%. With Coohom, designers can complete the entire process from 3D modeling to rendering in just half an hour. Coohom currently covers over 6 countries for WEDRINK’s store renderings.
01. AI-Powered Design Tools: Boosting Efficiency
Coohom leverages AI and other cutting-edge technologies to create an intelligent design platform, drastically reducing the modeling workload for designers and enabling them to complete the modeling-to-rendering process in just thirty minutes.
AI-powered fast recognition and smart hardware templates have revolutionized workflows for WEDRINK designers, particularly in standard copy stores where repetitive modeling was common. Coohom, as a professional intelligent cloud design tool, integrates AI technology into store setups, quickly applying construction standards across various store designs and freeing designers from repetitive labor to enhance efficiency.
02. 3D Cloud Visualization: Slashing Communication Costs
The 3D cloud visualization platform enables online demonstrations and design modifications, facilitating rapid responses to client needs while significantly reducing communication costs.
The greatest challenge for WEDRINK’s designers in overseas operations is cross-border communication with franchisees. Traditional local software and workflows impose barriers in communication and collaboration. With Coohom as a cloud design tool, 3D design schemes can be presented via simple links and modified online at any time. This online 3D visualization not only drastically reduces remote communication costs but also enhances designers’ success rates in securing orders.
03. BIM Model Output: Unified Multilingual Drawing Standards
Coohom establishes a corporate database in the cloud, enabling seamless integration of brand VI standards and output specifications, which helps unify design standards and enhance output quality.
Challenge: Different designers have varying habits in producing outputs.
Solution: Coohom supports multilingual AI output, where models translate directly into drawings, boosting output efficiency by 50%.
Building Information Modeling (BIM) drawings further improve efficiency significantly.
Why Choose Coohom?
“Coohom tools have dramatically improved rendering quality, substantially reduced rendering times, and significantly enhanced overall work efficiency. The cloud system helps unify design standards, allowing designers to build proposals with standardized materials, making the company’s design output more consistent.”
Conclusion
Looking ahead, WEDRINK will continue to leverage its strong brand identity and unique appeal to make significant strides in both domestic and international markets, further establishing the global influence of Chinese tea brands. Coohom will continue to deliver professional digital solutions, enabling WEDRINK’s rapid overseas store expansion and driving significant improvements in efficiency and cost optimization. We look forward to exploring the global market with WEDRINK, helping its brand shine as it expands rapidly, and together, embarking on a new chapter of global tea chain development.
